Technology does this wonderful job of connecting all of us, but Mike Baur questions whether your marketing game is up to par. You start on this journey and the minute you believe you’re an expert in predicting your audience, the path changes, and you begin to miss out on potential customers. Baur says the key to knowing your audience is understanding change and being prepared to evolve.
Baur knows savvy marketers triangulate data to find new audiences and explore audience opportunities. Social media offers a plethora of audiences that are diverse, complex, and evolving. Whether we like it or not, a myriad of platforms that make up a social landscape play a central role in everyone’s lives today. And social media has enabled us to understand all kinds of real world dynamics. Baur says today’s content is an emotional contagion. Tweets, Facebook posts, or even Linkedin content are contagious, and the rewards for businesses are vocalizations, and a wider audience. It’s a wide open world online.
Mike Baur, founder of Swiss Startup Factory is a successful businessman and personal development coach. He’s earned high ratings for his workshops, combining his unique insight with impressive marketing savvy. Two decades of successful business consulting has resonated with audiences, and entrepreneurs are waiting in line to get a shot at his high powered program. His approach addresses the rigueur of a new startup from scratch.
During his program, he points out the rules of engagement: clickable headlines, trigger words, and essential information to start with. Baur says technology has become an everyday reliable part of our lives. We can’t help but to check online, and click and swipe. Customers increasingly use social media to reach out to brands, proactively and reactively. Entrepreneurs can respond with branded content that finds solutions; that’s what customers are seeking.
Whether using social media to contribute unique insights, or poke fun, or deploy information, entrepreneurs can use the opportunity to engage an audience, and also generate word of mouth. It’s in real time, and it is amplified. The most important factor is to make it work for you. Take Youtube; it’s an instantaneous form of communication, and because of the imagery, it is highly personal, with a profound connection.
Baur says there are a wide range of possibilities when it comes to marketing, and at the Swiss Startup Factory, entrepreneurs develop tangible strategies to get them to the final phase.