Kenneth Goodgame is amongst the best business managers whose managerial expertise has seen many companies achieve best outcomes. Most of the companies he has managed have made a historical growth of sales and revenue.
Kenneth Goodgame started his career after acquiring a bachelor’s degree in marketing from University of Tennessee. His academic background and passion have seen him develop innovative marketing and merchandising skills.
Some of the business enterprises he has led include True Value Hardware Corporation based in Chicago. From 2013 to 2015, he served as the company’s vice president and chief merchandising officer. During his leadership, he was responsible for the company’s marketing, advertising, sales, and global sourcing.
As the chief merchandising officer of the company, Mr. Goodgame restructured the merchandising team to feature highly skilled experts. This enabled the company to achieve growth in savings from 2% to 10% in a year. He also designed an advertising program that marked the company’s first appearance on television for ten years. For this reason, the customers grew by 8%. This increase in customer base translated into a 4% increase in retail comps and 9% growth in average ticket amount.
Apart from restructuring the merchandising team and developing an effective advertisement plan, Mr. Goodgame also started a 250 SKU EDLP program for the company’s retailers. In the scheme, the company’s stock of price-sensitive SKUs was reduced. For this reason, they improved their retail price perception.
Through Mr. Goodgame’s smart business strategies and quality improvements, True value Hardware Corporation improved its performance and profitability as compared to the previous years when the company was under a different leadership.
Goodgame has an extensive experience as an executive in leading companies. For instance, he was the General Merchandising Manager of Ace Hardware Corporation, President of Baja Motorsports, and senior vice president of Irwin PTA and Shur-Line Painting Products.
Most of the companies he served experienced productivity enhancements, quality team management, and corporate alignments that made them realize some of the most profitable years. Through his accomplishments, Mr. Goodgame can be described as a goal-oriented businessperson.