Nathaniel Ru has done a masterful job of making SweetGreens one of the most successful healthy eateries, and it has not taken him a long time to do this. He has been quoted as saying that “People to do not buy what you do. They buy the way that you do it.” This may be inborn wisdom for the Georgetown graduate that has been interested in providing healthy eating options that were also quite tasty.
Green has been able to build a really nice market, but he does not view this as a really salad bar. Ru believes that SweetGreen is so much more. A large number of people that have started to explore this type of restaurant chain will agree that this a step above the rest. The casual dining marketing has never really been based on healthy food. This was just not something that a lot of consumers have been focused on. With SweetGreen Nathaniel Ru, Jonathan Neman and Nicolas Jammet has created an environment that is unlike anything that consumers have seen in the past. This has been the type of market that manages to captivate consumers because the food is delicious and healthy.
According to Bloomberg, Nathaniel Ru has helped turn this company into a $95 million dollar venture capital success. He has managed to grow into 40 stores on the east coast. There are further ideas for expansion in some northwestern cities. All of this popularity has allowed Nathaniel to become one of the hottest names in the restaurant industry. He has been able to secure a lot of funding because he has been able to entice investors with a plan that appears uniquely crafted for the food industry. There is no shortage of innovation meal choices. Ru and his partners would push forth salad based meals like the Rad Thai and Spicy Sabzi. These are not the traditional salads that people would just find in a typical restaurant.
In most cases the salad at any restaurant is just a plain old salad. The dressing is the only thing that most restaurants use to add something different to the salad. What Nathaniel Ru has done is build a plethora of healthy food choices that are filled with lettuce, but there is more. He has been able to make investors see that he is giving consumers something different. It is a restaurant that is uniquely structured.