The advertising agency Crispin Porter & Bogusky (CP&B) has a shining new star; her name is Lori Senecal. Lori joined the agency in 2015 and has recently been promoted as their Global CEO, which was developed just for her. It’s an amazing accomplishment in such a short amount of time. http://adage.com/article/agency-news/lori-senecal-named-global-ceo-cp-b/297505/
The expectations for this new endeavor is to promote global consciousness, amplify international business, and increase the company’s ongoing potential. It is vital for Lori to have a thorough understanding of the company over-all. This would be a daunting task for some, but with Lori’s enthusiasm, passion and experience CP&B is positively optimistic that this young woman will achieve exactly what they need.
Ms. Senecal has some very impressive experience in her portfolio: President and CEO for MDC Partner Network and a short-term appointment as Global Executive Chairman with KBS, to name a few. KBS is a ‘sister company’ or ‘sibling shop’ to CP&B. Lori’s competency was quickly recognized and well proven with her ample experience in the marketing industry.
Lori Senecal’s approach is to inspire employees to strive for all they can be, set their own goals, and to take a personal interest in CP&B. Her leadership style is extremely innovative and explains why she is so valued. Her input has had a tremendous effect on the culture and business of CP&B in a very short period of time.
Lori was the fourth and last child in a family of achievers. She ascertains that her inner driven desires to constructively lead others is the direct result of being a self-motivated youngest child. It would be reasonable to say that Lori has changed CP&B for the better with her own modern elegance and insightfulness.
In conclusion, Lori Senecal is making a positive difference at CP&B and her leadership skills are inspiring to everyone who has the pleasure to work with Lori.