What is the deal with Steven Crowder and his divorce?

Who is exactly is Steven Crowder, and why do so many people seem to care about his divorce?

I looked him up on Wikipedia, so I know he's a conservative media figure. When I tried to just look him up on a search engine, I got news articles about some feud with Candace Owens, and some generic news articles announcing the divorce. But none of this has explained why there are memes about it like this one, why people are talking about it on YouTube like this one, or all the Tweets about it like this one.