Spider-Man Day? Is that it?

Don't mean to be greedy, especially after SDCC but it's supposedly Spider-Man Day. First, we got a code that didn't work and when it did it only gave 2 digital comics I luckily figured out the SPIDEYDAY which gave those 2 and 1 other. But that's it. Even if they weren't giving us stuff, shouldn't Marvel made more of an effort? Anything? Articles? A points code? More than 1 link to merch?